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8 Free Digital Tools To Improve Your Business

Between free apps, computer programs, and web-based software, there are tons of free digital tools out there available for entrepreneurs. Whether you’re trying to gain traffic for your business website, enhance your marketing, or simply run your company more efficiently, you should take advantage of these free digital tools to enhance your success.

Some of these tools can save you time on daily business tasks. Others can enhance your marketing efforts. Some can even help you build a better, more successful website. Whichever way, they won’t cost you anything and can do wonders for the success of your organization. Here are eight of the best free digital tools you can use to improve your business.

1. Google Workspace

Formerly known as G Suite, Google Workspace offers a powerful suite of tools that all businesses can make use of. You can use Google Docs for documents, Google Sheets for spreadsheets, Google Slides for presentations, and Google Forms for surveys and customer feedback.

The great thing about these tools is that they allow for seamless collaboration. You can easily send a link of a Google Doc to an employee for them to edit and adjust, just as you can with Slides or Sheets. These are just a few of the tools available, and other key features include
Google Drive, Gmail, and Chat.

2. Google Analytics

Another completely free digital tool that every business should use to enhance their success is Google Analytics. Google Analytics helps track visitors to your website to give you a detailed breakdown of information such as where they came from, how long they stayed on your website, and where they’re located.

This information can help you boost your traffic and enhance your customer conversions. For instance, if you see that a particular type of content gets a lot of hits, you can make more of it. If you notice that people aren’t spending enough time on your website, you can add interactive content to keep them around. It can also help you find commonly-searched keywords to improve your search engine optimization.

3. Sprout Social

Social media marketing is one of the most important digital marketing methods for businesses of all sizes, but constantly creating and scheduling new posts can be a hassle. That’s why using Sprout Social is an excellent solution for businesses.

Sprout Social is a free social media management tool that makes it exceptionally easy to create and schedule posts for various platforms. You can get all your social media marketing work done in a single day and schedule it throughout the week. You can also view helpful social media analytics to help you boost user engagement and conversions.

4. Wix

Wix is a free website builder designed for businesses. If you need to build a quick, effective website for your business, then this is one of the best tools out there. Not only can you get a professional site together swiftly, but it’ll help you create a website that’s mobile-friendly and full of important features.

Having a well-built website is essential for every business, especially as it can become the source for many of your sales. Wix makes it simple for any business to create an effective website and start attracting customers or clients without having to spend anything.

5. WordPress

WordPress is a powerful content management system that’s commonly used by businesses and organizations across the world. Over 64 million websites use WordPress to put out high-quality search engine optimized content. Content marketing is important for all businesses, and WordPress is particularly useful for this.

You can easily create blog posts on WordPress and adjust the titles, descriptions, and metatags to enhance your search rankings. WordPress also has other useful features, such as the option to create a portfolio of work or add accounts for other employees to help build your website. It’s free to implement and some businesses even build their entire sites with WordPress.

6. HubSpot

The HubSpot CRM Platform is an awesome free tool that’s packed with features to help you get more customers, manage your customer relationships, and boost your sales. HubSpot can help you with all kinds of important operations, from improving your marketing to helping with customer service.

Although HubSpot offers paid subscriptions, the free version offers a staggering amount of tools that can help your business. From email marketing tools to live chat features, you’ll find plenty of useful features to help you improve your customer acquisition and retention. Every business
should try this free tool out.

7. WordStream

WordStream is a simple keyword research tool that can help you with your search engine optimization (SEO) and content marketing efforts. You can enter a webpage or keyword and it’ll give you a list of helpful keywords and search terms that you can use in your content to boost
your Google and Bing rankings.

You’ll find this tool particularly helpful if you’re trying to enhance your content marketing by creating blog posts with targeted keywords. It gives you a lot of useful information, such as the search volume for each keyword and how competitive it is. This can help you enhance your content strategy and improve your success.

8. Grammarly

Whether you’re crafting emails to send to customers or creating long-form SEO content to attract new viewers, checking every word and sentence you create can be exhausting. Fortunately, Grammarly makes the whole process of fixing your spelling and grammar quick and painless. Simply enter anything you write into Grammarly’s free editor and it’ll correct it for you swiftly and conveniently. You can also install the Grammarly extension to your browser to make this process even faster. Whichever way, it’s an excellent way to enhance your written content and avoid unprofessional mistakes.


Whether you’re trying to improve your marketing, enhance your website, or automate tasks for your business, these free digital tools can help. Trying them out won’t cost you anything and yet using them to your advantage can help you significantly boost sales and profits for your business. Try them out for yourself and watch your business grow. You might also want to check out other free tools, such as Canva, X Pro, Hootsuite, and more.