TikTok is known for bite-sized entertainment, but it can be a powerful marketing tool if you know what kind of content appeals to your audience. If you are a photographer looking to use TikTok as an avenue to connect with users, you have a lot of content options that you can use to attract viewers and boost your visibility on this platform. Those include the following five:
Behind-the-scenes shots are great for showcasing your workflow and process. They are also very popular among photography enthusiasts and newbie photographers. A lot of users are attracted to BTS content, especially if they want to emulate a particular workflow or are looking to improve their own process of capturing shots and working with clients. BTS clips can also help you craft a more personal online presence so you can form deeper connections with followers. People are always interested in knowing what goes on behind the scenes, and BTS clips are one way to satisfy that curiosity. Want to expand your business as a photography coach and mentor? BTS clips can be helpful if you want to build a reputation as a go-to account for useful photography tips and industry information.
Before-and-after tutorials are another form of content that will resonate with TikTok users who are on the platform for a mix of entertainment and education. You can showcase before-and-after tutorials on post-processing, posing, and styling, to name a few. Paired with catchy music, these tutorials can be the perfect mix of entertainment and education that will appeal to thousands of TikTok users interested in upgrading their photography skills.
TikTok is full of challenges that vary from one day or another. Join challenges as one way to get noticed, especially if you want to expand your viewer base. When you post a response to a challenge, your video gets displayed in the feeds of users following the challenge, giving you a boost in exposure to people who may be outside of your traditional demographic.
TikTok also can be a good way to showcase your finished work. You can compile a few client photos and put them together into a short video clip. This is a good way to reach out to these clients and build on your reputation as a working photographer on the platform.
Posing guides are very popular, whether in ebook or video form, and are one of the best types of content you can offer because guides are useful to both photographers and their clients. You can craft a short posing guide video using the platform or using an outside app, and showcase tips for various types of clients, including singles, couples and groups. You can also create videos on poses based on whether the client is sitting or standing. You can even attract casual users’ attention by posting mobile phone posing tips or selfie posing guides for those who are not planning on hiring a photographer for their photos any time soon. While this type of content may not get you the clients that you’re after, it can help you build your follower base, which is where future clients come from.
TikTok is where it’s at right now, and the app’s popularity only will get bigger. Use these content ideas to bring more life to your TikTok presence and boost the popularity of your photography business on the platform.