7 Powerful Ways to Increase Brand Awareness and Drive Sales
Brand awareness is an important aspect of any business. It helps you build trust and credibility with your customers, which can lead to repeat business and referrals. It can also elevate your brand in the marketplace. Customers who are aware of your brand are more likely...
Video Marketing: How YouTube Advertising Can Benefit Your Small Business
If you own a small business, you may want to promote it on YouTube. The popular video-sharing platform supports ads. You can create ads in Google Ads that target YouTube. As users browse YouTube’s library of roughly 1 billion videos, they may encounter these ads....
Brand Development and The Value of Case Studies
Brand development is, quite simply, the evaluation, construction and maintenance of your company’s brand. There are a lot of approaches to brand development. Some are better than others. Your company’s brand is essential in differentiating yourself from your competitors in...
Online Branding and Click-Through Affiliations
Online branding consists of how you go about differentiating your company and your product from your competitors in the marketplace. The online part implies that you will use the World Wide Web as a key component in your branding strategy, regardless of whether your company’s...
Small Business Branding… An Army of You
Just because you run a small business, doesn’t mean that you don’t need to think about branding. Even if you are so small that you yourself are your only employee, branding is vital. Furthermore, it doesn’t have to break your budget. Sounds good, doesn’t it? So maybe you’re...
Small Business Branding Lessons from Big Companies
As a small business owner and operator, do you think branding is something exotic and lofty, reserved for the big companies with millions to spend? Think again. Branding is every bit as relevant to the smallest business as to the biggest business.
Branding, defined as simply...
Small Business branding Using the Internet
Branding is just as important for small businesses as for large ones. The fundamental concept of branding is simple: it is the process of differentiating yourself (or your company) from your competitors and building customer loyalty to you and your product or service. Put...
Online Branding: Finding Your Core Customers
Branding is, simply put, the process of differentiating yourself in the marketplace. It is also how you create a connection between yourself and your customers. The goal is to build customer loyalty. Successful branding goes beyond customer satisfaction and strives to build...
Brand Development and Your Company’s Core Values
Brand development is too important to your business to ignore. Simply put, brand development is the evaluation, construction and maintenance of your company’s brand and message. Branding is what differentiates you from your competitors in the marketplace. First you must...
Online Branding Through Sponsored Content
Branding is essential to growing your business. Online branding is the art and science of differentiating your company from your competition in the eyes of customers and potential customers. The goal of branding is more than just building customer awareness of your product or...
