Most brands appreciate the importance of digital marketing, and a functional website forms a crucial part of your success. However, while designing or revamping your website, it’s important to remember some things that every successful site has. Therefore, this article aims to provide some advice on what your website must-have.
1. ) Contact information
It seems such an obvious point, but potential customers need to be able to contact you quickly. Sometimes that process can be more complicated than it needs to be; keep in mind that if you don’t make it easy, the customer may go to your competition instead.
How you wish to provide your contact information is flexible, and not every approach will be right for every business. For example, some companies may want customers to visit a physical location, while others keep all contact via email or phone. However, your website users like variety, so provide different options if possible, such as a contact form and an email address or phone number.
2.) About us section
Whatever sector your business is in, there will likely be a fair amount of competition. It’s essential to have an attractive design and strong search engine optimization to attract users to your website in the first place. However, consumers also want to know about you.
The about us section covers the people working at your company and the work you have done in the past. Even if you are a new start-up and don’t have much to say, this information helps establish trust. Even better if others have reviewed you and can back-up some of your claims, remember evidence of your work is more powerful than mere claims of what you can do.
3.) Services page
Any users that visit your website will want clarity on the products and services you offer. Sadly, many brands put generic information here, which doesn’t tell potential customers or clients very much. Think about your competition; here again, you want to show you offer something different.
For example, if you offer digital marketing services, be specific about what you can offer. Remember, digital marketing is a vast area, and clients are looking for particular services included in digital marketing. In equal measure, you want only to offer a few specific services and do them well rather than claim you do everything.
A company website is crucial for nearly every business, but you want to ensure your site includes the most critical information. The preceding article has looked at some of the most important things to include. So, remember the importance of easy-to-find contact information, an about us section and clear and specific detail on the products and services you offer.