Organizing and launching a social media campaign can be both time consuming and stressful. Here are seven simple steps to follow that make the whole process easier to manage and understand:
1. Identify the Purpose of the Campaign
Introducing a new team member, launching an ebook, or creating a new product requires a different social media coverage approach. Recognize the purpose of the campaign and state it clearly when outlining your strategy. Outline the milestones and identify the right target audience. This information will help keep tasks focused on the results.
2. Choose the Right Social Media Platforms
Since location will always play a major part in your sales strategy, you need to engage your customers in frequent areas. In this case, it is their favorite social media platforms. You may already have your favorite source of leads, but take a moment to surf your competition. Follow the comment threads on their sites. This can create a new line of marketing that widens your prospective audience circle.
3. Create Content That Works with Your Chosen Media Platform
Content creation is necessary to engage your audience, but it is important to use the right format for each site. Photos and images are not engaging for TikTok users accustomed to video, but Facebook is a great place to share them with an engaging audience. Once you choose the platform for your target audience, create an inbound marketing schedule that fits the audience saturation levels to achieve the highest exposure. For example, Pinterest recommends posting between 8 pm and 11 pm because their biggest users are mothers who have more free time in the evenings.
4. Plan Your Campaign Schedule
Create a calendar that lists your weekly and daily chores for your social media campaign. This will keep you organized and on track. It will also allow you to monitor your team’s progress while allowing you to reschedule upcoming changes as necessary. Organizing the workload gives you time to automate media postings and email responses while offering “live” social media engagements. It is multitasking in a way that saves you money, time, and energy while still building and interacting with your audience.
5. Monitor Your Campaign
Whether you choose to monitor your campaign daily or weekly, keep track of what is working. Duplicate these strategies across the board and change them as soon as the numbers start to fall. Measure the performance ratings against an A/B strategy for comparable results. Respond to all of your audience’s concerns and questions, regardless of their tone and manner. Track your Google ratings and compare them against your searches to ensure your Search Engine Optimization (SEO) works.
6. Follow Up Frequently
Remember to thank your customers for their input and any purchases they have made. Encourage their comments and share them with others. Respond to any concerns or problems they have quickly and post the solutions on your social media sites if others also have similar issues.
7. Review, Analyze, and Repeat
Review the results of your campaign to determine the best way to approach your next launch. Compare the information with previous campaigns if you have access to this data. Identify what worked and what did not to save yourself time and money in the future.
Each business approaches its social media campaigns with a different purpose in mind, but they are all looking for the same results. Follow these basic steps to organize your next campaign and make it easier to handle from start to finish.