If you own a small business, you may want to promote it on YouTube. The popular video-sharing platform supports ads. You can create ads in Google Ads that target YouTube. As users browse YouTube’s library of roughly 1 billion videos, they may encounter these ads. YouTube advertising can benefit your small business in the following ways.
Massive Exposure
You can generate tons of exposure for your small business by investing in YouTube advertising. YouTube is the internet’s second-most popular website. It’s only surpassed by Google, which purchased YouTube back in 2006.
If you’re struggling to raise brand awareness for your small business, YouTube advertising may be the answer. As the second-most popular website, it offers a nearly unlimited amount of exposure. You can create engaging video ads for YouTube that promote your small business’s brand.
Easy to Start
YouTube advertising is easy. It’s available in Google’s advertising network, Google Ads. As long as you have an active Google Ads account, you can create ads for YouTube.
Video campaigns are designed for YouTube ads. When you create digital ads in Google Ads, you’ll have to select a campaign type. The Video campaign type is intended for YouTube. Choosing the Video campaign type will allow you to specify one or more videos to use as ads for YouTube.
Inexpensive
You don’t need thousands of dollars to run ads on YouTube. YouTube advertising costs less than many other forms of online advertising.
When you set up a new Video campaign in Google Ads, you’ll have to choose a bidding strategy. All Video campaigns, as well as other types of campaigns, use a bidding model in which advertisers bid on available ad placements.
With the cost-per-vide (CPV) bidding strategy, you’ll only pay when a YouTube user watches your video ad or clicks an interactive element. Most video campaigns have an average CPV of 10 cents to 30 cents. For every 100 users who watch your video ad or click an interactive element, for instance, you’ll pay about $10 to $30. Regardless, YouTube advertising won’t break your small business’s finances. It’s an expensive way to promote your small business.
Laser-Focused Targeting
YouTube advertising offers laser-focused targeting. You can choose from audience- or content-based targeting methods for Video campaigns. Audience-based targeting methods allow you to specify the audience whom you are trying to reach. You can specify their age, income, parental status, hobbies, homeownership status and more.
Content-based targeting methods allow you to specify the places where you want your video ads to appear, such as a specific YouTube video or a content creator’s YouTube channel. Whether you use audience-based targeting or content-based targeting methods, you can reach your small business’s ideal customers with YouTube advertising.
Supports Short-Length Videos
You can promote your small business with short-length video ads on YouTube. Non-skippable and bumper video ads are both short. Non-skippable video ads are 15 or 20 seconds long and play automatically before a standard, unpaid YouTube video.
Bumper video ads are even shorter. They have a maximum length of just six seconds. Bumper video ads also play automatically before a standard YouTube video. Users must watch them before the standard YouTube video will begin to play.
Many small business owners prefer using short video ads. Short video ads like non-skippable and bumper video ads are engaging. More users will give them their undivided attention, so they drive stronger engagement than longer video ads.
Meaningful Performance Analytics
Running ads on YouTube will offer meaningful performance analytics. You can analyze over a dozen performance metrics, including impressions, paid views, interactions, view rate, maximum CPV, earned actions and more. By digging into performance analytics, you can optimize your ads.
Keep in mind that some performance metrics are only available if you link your Google Ads account to your YouTube account. Linking these two accounts will open the doors to new performance metrics. You can host your video ads on YouTube while allowing Google to retrieve additional data about them.
You can link your Google Ads account to your YouTube account by logging in to YouTube Studio. Next, click the “Settings” menu and choose “Channel.” Clicking the “Advanced setting” tab will reveal the option to link your two accounts.
Generate Organic Views
Video ads are already inexpensive, but you can generate organic views with them as well. Video ads in Video campaigns must be hosted on YouTube. You can’t upload them to Google Ads. Instead, you must upload them to YouTube. You can then specify the YouTube URLs where the video ads are published when setting up a Video campaign.
By hosting your video ads on YouTube, you may generate organic views. Some users may discover your video ads on the YouTube URLs where they are published. For more organic views, you can link to these YouTube URLs from your small business’s website and social media profiles.
Fast Results
If you’re tired of waiting weeks or months to see the results of your small business’s advertising efforts, YouTube advertising may be the answer. It offers fast results. It only takes a few minutes to create a Video campaign.
Your video ads will initially be placed in a queue for review. But Google reviews most video ads within one business day. Once Google gives your video ads the green light, they will begin to appear on YouTube. They will continue to run until your budget has been reached.
Not Limited to Video Ads
You aren’t limited to using video ads when promoting your small business on YouTube. Video campaigns do, in fact, require a video format. However, you can set up a Display campaign to create ads in other formats for YouTube.
Display is one of several campaign types in Google Ads. Display campaigns target over 2 million websites owned by or affiliated with Google. YouTube is included in the Display network. You can set up a Display campaign that selectively targets YouTube as a placement. Unlike Video campaigns, Display campaigns support image formats.
Whether you’re trying to raise brand awareness or generate more sales for your small business, you should consider using YouTube advertising. It’s an effective, inexpensive way to achieve your marketing goals.
